We helped reposition Aviva Publishing & Marketing around Susan Friedmann’s authority as a book marketing expert, then expanded the platform behind it into a more connected growth system — including core pages, funnels, courses, resources, custom blog and podcast libraries, and revenue-supporting automations.
- Repositioned the site around Susan’s book marketing expertise, authority, and revenue-driving offers
- Elevated the visual identity with a more polished, conversion-focused homepage
- Built the backend growth engine through funnels, resource pages, email workflows, store setup, and post-purchase automations